Permanent position  – Sport Marketing

Localisation

●      Munich area (max. 1h from MOC Munich) – Lilienthalallee 40, 80939 München

●      Regular presence on the field in the DACH region (mainly DE/AT)

●      Occasional trips to France (Julbo HQ)

Contract

●      Permanent Employment Contract

●      Start date: April 1rst 2026

Context

Julbo is a french based, international premium brand specialized in sport sunglasses, ski goggles, ski helmets and bike helmets.
Deeply rooted in the outdoor and mountain world, Julbo builds its brand through strong field presence, athletes, events and authentic content.
To support the growth of the brand in German-speaking markets (DACH), we are looking for a Sports Marketing Specialist for Germany, with a strong interest in athletes and Event Management.

THE ROLE – SPORTS MARKETING SPECIALIST GERMANY

Within the Marketing department and in close collaboration with the DACH team and Julbo HQ, you will be actively involved in:

• Events management
• Athlete & sponsorship management and activations
• Partnerships & Professional Mountain Network (Germany)
• You will operationaly report to the Marketing Manager DACH & get strategic orientations and guidance from the International  Sportsmarketing Manager (HQ)
  
  

Main Missions

1. Event Marketing & Field Activation  Germany (B2C & B2B)

• Event strategy: define the German event plan, select key events, build the calendar and budget, and present the strategy to Marketing Manager DACH and other internal teams.
• Stands & activations: ensure the brand’s presence at events, set up activations and animations, and guarantee strong brand visibility.
• Organization & logistics: manage stand bookings, on-site logistics, brand presentation and key messaging on the field; coordinate team presence and on-site sales at events.
• Follow-up & reporting: produce post-event reports, manage the DACH event kit, and track feedback and business opportunities.
• Support sports sales teams: assist with in-store test days, retailer and store trainings, manage equipment, and update the Munich showroom with new collections.

2. Athlete & Sponsorship Management

• Manage day-to-day relationships with sponsored athletes, acting as the main point of contact between the athletes and Julbo.
• Oversee athlete contracts: support contract preparation, ensure proper follow-up, compliance, and renewals in coordination with Julbo HQ and Marketing Manager DACH
• Manage and monitor athlete product allocations, ensuring consistency with contracts and brand strategy.
• Track and monitor athlete deliverables (content, event presence, visibility), ensuring alignment with agreed objectives.
• Maintain and update athlete profiles and content on julbo.com.
• Maintain and update athlete database within the int. Julbo structure
• Handle and assess sponsorship requests from athletes and partners in Germany
• Research, identify, propose, and develop new sponsorship and ambassador opportunities aligned with Julbo’s sports marketing strategy.
• Coordinate with internal teams (marketing, sales, communication) to activate athletes across events, content creation, and campaigns.
• Collect, organize, and report on athlete content, performance, and ROI, contributing to overall sports marketing reporting.
• Contribute to influencer campaigns (cycling / bike sports)
• Coordinate content from German athletes
• Follow-up and report Budget and expenses in a precise and timely way.

3. Partnerships & Professional Mountain Network (Germany)

• Develop and manage strategic partnerships in Germany with federations, ski resorts, mountain associations, clubs, and institutions.
• Act as the main contact for professional mountain partners (instructors, guides, ski schools, patrols, mountain professionals).
• Support and develop sales activities towards mountain professionals in Germany, contributing to both brand visibility and revenue generation.
• Identify, propose, and activate new partnership opportunities aligned with Julbo’s sports marketing and brand strategy.
• Coordinate partnerships across events, field activations, and content creation.
• Ensure proper follow-up of partnerships: agreements, visibility, product allocation, and reporting.
• Monitor and report on partnership performance, brand exposure, and business impact (image & turnover).
• Support Marketing Manager DACH and salesforce with growing and optimizing pro sales

Profile

• Bachelor’s degree in Marketing, Communication, Sports Marketing or a related field
• First experience in sports marketing or event management  is required
• Strong interest in sports, communication and brand activation
• Passion for sports, outdoor and mountain environments
• Organized, curious, proactive, and eager to learn
• Able to work independently, while enjoying teamwork and field activities
• Positive, open-minded attitude with good interpersonal skills
• Proven strong communication skills
• Ability to work within a multicultural and international environment
  
  

Skills & Requirements

• German: native level
• English: professional working level
• Willingness to travel up to 60% within the DACH region
• Willingness to work on weekends (up to 25% of weekends, compensated with time off)
• Valid driving license
  
  

Why Join Julbo?

• Friendly position with support, onboarding, and learning opportunities
• Company car & computer & mobile phone
• Opportunity to work remotely to a predefined degree
• Opportunity to grow within a high-potential international company
• Exposure to the full scope of sports marketing: events, athletes, partnerships, content, and field activation
• Real responsibility and autonomy from day one, with room to learn and make an impact

ANNEX

Projected travel schedule first year (No guarantee of completeness) 

-        April: kickoff and training stay and Julbo HQ France

-        29.04. - 03.05. Riva Bikefestival (ITA)

-        15. - 17.05. Rund um Köln

-        28. - 31.05. Bikefestival Willingen

-        08. - 10.06. SSM HQ France

-        18. - 20.06. Zugspitz Ultratrail Garmisch

-        02. - 05.07. Challenge Roth

-        09. - 12.07. Glemmride, Hinterglemm (AT)

-        23. - 26.07. GGUT, Kaprun (AT)

-        14. - 16.08. Cyclassics Hamburg

-        20. - 22.11. Alpinmesse Innsbruck (AT)

-        28. - 30.11. Bergwelten Skitouren Testival

-        24. - 26.01.2027 SAZ SnowTestival Kühtai (AT)

-        Feb/March 2027 Freeride Testivals 3 to 4 Stops in AT ski resorts

Ihre Aufgaben

Verknüpfe deine Sportmentalität mit kaufmännischem Erfolg

• Als Außendienstmitarbeiter/in bist du im Verkaufsgebiet (Südbayern) eingesetzt
• Manager vor Ort - Betreuung, Beratung und Entwicklung aller relevanten Kunden in den Bereichen Augenoptik Fachgeschäfte und Sport Einzelhandel, sowie Verantwortung für die Warendistribution und -verfügbarkeit
• Zu deinen Aufgaben gehört außerdem die Umsetzung der Gebiets- und Channel spezifischen Markenprioritäten, Absprache und Durchführung attraktiver Markenaktivierungen und Schulungen beim Kunden, ebenso ist die Teilnahme an Events und Messen vorausgesetzt
• Darüber hinaus entwickelst und führst du kreative Verkaufsförderungsmaßnahmen durch, ebenso wie die Weiterentwicklung des Kundenstamms
• Um eine reibungslose Zusammenarbeit mit deinen Kollegen sicherzustellen, runden administrative Tätigkeiten und interne Kommunikation dein Aufgabengebiet ab

Ihr Profil

Affinität zu Sport, Verkaufstalent und eine Gewinnermentalität machen dich so erfolgreich

Der Gewinner bei Julbo:

• sportlich, dynamisch und einsatzbereit
• erste erfolgreiche Vertriebserfahrung (von Vorteil)
• kommunikationsstark, zielorientiert
• Kaufmännische Ausbildung, verhandlungssicher (von orteil)

Wir bieten

Die Julbo-Familie:

• junges, aktives, familiäres und sportliches Unternehmen
• Kooperation, Freude an der Arbeit und das Ergebnis stehen im Mittelpunkt (Manager vor Ort)
• Raum für unternehmerisches Denken und Initiative
• Innovative Produkte für einen dynamischen Markt
• attraktive finanzielle Ausstattung: Fixum + Variable, inklusive Firmenwagen

Weitere Informationen

Bitte geben Sie den Titel der Stelle im Betreff Ihrer E-Mail an: Account Manager Südbayern

Du willst zum vertrieblichen Erfolg unseres Unternehmens beitragen? Dann sende uns bitte deine Bewerbungsunterlagen (mit Lichtbild, möglichem Eintrittstermin und Gehaltsvorstellung) per E-Mail an hilal@julbo.fr

Weitere Informationen zum Unternehmen unter: https://www.julbo.com/de_de/explore https://www.instagram.com/julbo_eyewear/