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Sports Marketing Specialist Germany (m/f/d)
Localisation
● Munich area (max. 1h from MOC Munich) – Lilienthalallee 40, 80939 München
● Regular presence on the field in the DACH region (mainly DE/AT)
● Occasional trips to France (Julbo HQ)
Contract
● Permanent Employment Contract
● Start date : April 1rst 2026
Julbo is a french based, international premium brand specialized in sport sunglasses, ski goggles, ski helmets and bike helmets. Deeply rooted in the outdoor and mountain world, Julbo builds its brand through strong field presence, athletes, events and authentic content.
To support the growth of the brand in German-speaking markets (DACH), we are looking for a Sports Marketing Specialist for Germany, with a strong interest in athletes and Event Management.
THE ROLE - SPORTS MARKETING SPECIALIST GERMANY
Within the Marketing department and in close collaboration with the DACH team and Julbo HQ, you will be actively involved in:
· Events management
· Athlete & sponsorship management and activations
· Partnerships & Professional Mountain Network (Germany)
You will operationaly report to the Marketing Manager DACH & get strategic orientations and guidance from the International Sportsmarketing Manager (HQ).
Your main missions:
1. Event Marketing & Field Activation Germany (B2C & B2B)
· Event strategy: define the German event plan, select key events, build the calendar and budget, and present the strategy to Marketing Manager DACH and other internal teams.
· Stands & activations: ensure the brand’s presence at events, set up activations and animations, and guarantee strong brand visibility.
· Organization & logistics: manage stand bookings, on-site logistics, brand presentation and key messaging on the field; coordinate team presence and on-site sales at events.
· Follow-up & reporting: produce post-event reports, manage the DACH event kit, and track feedback and business opportunities.
· Support sports sales teams: assist with in-store test days, retailer and store trainings, manage equipment, and update the Munich showroom with new collections.
2. Athlete & Sponsorship Management
· Manage day-to-day relationships with sponsored athletes, acting as the main point of contact between the athletes and Julbo.
· Oversee athlete contracts: support contract preparation, ensure proper follow-up, compliance, and renewals in coordination with Julbo HQ and Marketing Manager DACH
· Manage and monitor athlete product allocations, ensuring consistency with contracts and brand strategy.
· Track and monitor athlete deliverables (content, event presence, visibility), ensuring alignment with agreed objectives.
· Maintain and update athlete profiles and content on julbo.com.
· Maintain and update athlete database within the int. Julbo structure
· Handle and assess sponsorship requests from athletes and partners in Germany
· Research, identify, propose, and develop new sponsorship and ambassador opportunities aligned with Julbo’s sports marketing strategy.
· Coordinate with internal teams (marketing, sales, communication) to activate athletes across events, content creation, and campaigns.
· Collect, organize, and report on athlete content, performance, and ROI, contributing to overall sports marketing reporting.
· Contribute to influencer campaigns (cycling / bike sports)
· Coordinate content from German athletes
· Follow-up and report Budget and expenses in a precise and timely way.
3. Partnerships & Professional Mountain Network (Germany)
· Develop and manage strategic partnerships in Germany with federations, ski resorts, mountain associations, clubs, and institutions.
· Act as the main contact for professional mountain partners (instructors, guides, ski schools, patrols, mountain professionals).
· Support and develop sales activities towards mountain professionals in Germany, contributing to both brand visibility and revenue generation.
· Identify, propose, and activate new partnership opportunities aligned with Julbo’s sports marketing and brand strategy.
· Coordinate partnerships across events, field activations, and content creation.
· Ensure proper follow-up of partnerships: agreements, visibility, product allocation, and reporting.
· Monitor and report on partnership performance, brand exposure, and business impact (image & turnover).
· Support Marketing Manager DACH and salesforce with growing and optimizing pro sales
Your Profile:
· Bachelor’s degree in marketing, Communication, Sports Marketing or a related field
· First experience in sports marketing or event management is required
· Strong interest in sports, communication and brand activation
· Passion for sports, outdoor and mountain environments
· Organized, curious, proactive, and eager to learn
· Able to work independently, while enjoying teamwork and field activities
· Positive, open-minded attitude with good interpersonal skills
· Proven strong communication skills
· Ability to work within a multicultural and international environment
Skills & Requirements
· German : native level
· English : professional working level
· Willingness to travel up to 60% within the DACH region
· Willingness to work on weekends (up to 25% of weekends, compensated with time off)
· Valid driving license
Why Join Julbo?
· Friendly position with support, onboarding, and learning opportunities
· Company car & computer & mobile phone
· Opportunity to work remotely to a predefined degree
· Opportunity to grow within a high-potential international company
· Exposure to the full scope of sports marketing: events, athletes, partnerships, content, and field activation
· Real responsibility and autonomy from day one, with room to learn and make an impact
Join our team! Please send your complete application documents, including your earliest possible start date, a recent photograph, and your salary expectations, to Ms. Hilal FIL LAMY-CHAPPUIS at hilal@julbo.fr.
Important: Please use the subject line ‘Sport Marketing Specialist Germany’.
ANNEX
Projected travel schedule first year (No guarantee of completeness)
· April: kickoff and training stay and Julbo HQ France
· 29.04. - 03.05. Riva Bikefestival (ITA)
· 15. - 17.05. Rund um Köln
· 28. - 31.05. Bikefestival Willingen
· 08. - 10.06. SSM HQ France
· 18. - 20.06. Zugspitz Ultratrail Garmisch1
· 02. - 05.07. Challenge Roth
· 09. - 12.07. Glemmride, Hinterglemm (AT)
· 23. - 26.07. GGUT, Kaprun (AT)
· 14. - 16.08. Cyclassics Hamburg
· 20. - 22.11. Alpinmesse Innsbruck (AT)
· 28. - 30.11. Bergwelten Skitouren Testival
· 24. - 26.01.2027 SAZ SnowTestival Kühtai (AT)
· Feb/March 2027 Freeride Testivals 3 to 4 Stops in AT ski resorts
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STELLENAUSSCHREIBUNG
Sports Marketing Specialist Deutschland (m/w/d)
Unbefristete Festanstellung | Vollzeit | Standort Raum München | ab 01.04.2026
Kontext
Julbo ist eine in Frankreich ansässige, internationale Premiummarke, die sich auf Sportsonnenbrillen, Skibrillen, Skihelme und Fahrradhelme spezialisiert hat.
Julbo ist tief in der Outdoor- und Bergwelt verwurzelt und baut seine Marke durch eine starke Präsenz vor Ort, Athleten, Veranstaltungen und authentische Inhalte auf.
Um das Wachstum der Marke in den deutschsprachigen Märkten (DACH) zu unterstützen, suchen wir einen Sportmarketing-Spezialisten für Deutschland mit einem starken Interesse an Athleten und Eventmanagement.
Über die Position
Zur weiteren Stärkung unserer Marktpräsenz in der DACH-Region suchen wir zum 1. April 2026 einen engagierten Sports Marketing Specialist (m/w/d) mit Schwerpunkt Eventmanagement, Athleten- und Partnermanagement. In dieser vielseitigen Rolle übernehmen Sie operative und strategische Verantwortung für zentrale Sportmarketing-Aktivitäten in Deutschland.
Standort & Reisetätigkeit
· Raum München (max. 1 Stunde vom MOC München), Lilienthalallee 40, 80939 München
· Regelmäßige Reisen innerhalb der DACH-Region (Schwerpunkt DE/AT)
· Gelegentliche Dienstreisen zum Headquarter nach Frankreich
· Reisebereitschaft bis zu 60 %
· Bereitschaft zur Wochenendarbeit (bis zu 25 %; mit Freizeitausgleich)
Reporting Line
Sie berichten operativ an den Marketing Manager DACH und arbeiten eng mit dem International Sports Marketing Manager (Headquarter) zusammen.
Ihre Aufgaben
1. Eventmarketing & Field Activation (B2C & B2B)
· Konzeption und Umsetzung der nationalen Eventstrategie inklusive Budgetverantwortung
· Auswahl relevanter Leitmessen, Sport- und Community-Events
· Planung, Buchung, Organisation und Steuerung von Messeauftritten und Markenaktivierungen
· Sicherstellung einer konsistenten Markeninszenierung vor Ort
· Koordination der Teampräsenz und des Vor-Ort-Verkaufs bei Veranstaltungen
· Erstellung von Performance-Reports und ROI-Analysen
· Unterstützung des Vertriebsteams bei POS-Aktivierungen, Testtagen und Händlerschulungen
2. Athleten- & Sponsoring-Management
· Ganzheitliche Betreuung gesponserter Athlet:innen als zentrale Ansprechperson
· Vorbereitung, Abstimmung und Monitoring von Sponsoringverträgen
· Steuerung von Produktzuteilungen gemäß Vertrag und Markenstrategie
· Tracking vereinbarter Deliverables (Content, Eventpräsenz, Sichtbarkeit)
· Pflege und Aktualisierung der Sportlerdatenbank innerhalb der internen Julbo-Struktur
· Bearbeitung und Bewertung von Sponsoringanfragen von Sportlern und Partnern in Deutschland
· Identifikation und Entwicklung neuer Markenbotschafter:innen
· Steuerung und Aktivierung von Influencer- und Cycling-Kampagnen
· Budgetplanung, -kontrolle und Reporting
· Analyse von Performance-Kennzahlen und Sicherstellung der Zielerreichung
3. Partnerschaften & Professional Mountain Network
· Aufbau und strategische Weiterentwicklung von Partnerschaften mit Verbänden, Skigebieten und Institutionen
· Betreuung professioneller Partner (Bergführer, Skischulen, Guides, Patrouillen)
· Unterstützung und Ausbau des Pro-Sales-Segments
· Vertragsmanagement, Produktallokation und Erfolgsmessung
· Bewertung von Markenexposure und kommerziellem Impact
Ihr Profil
· Erfolgreich abgeschlossenes Studium im Bereich Marketing, Kommunikation, Sportmanagement oder vergleichbar
· Mindestens erste einschlägige Berufserfahrung im Sportmarketing oder Eventmanagement
· Ausgeprägtes Markenverständnis sowie Affinität zu Sport- und Outdoor-Themen
· Strukturierte, eigenverantwortliche und lösungsorientierte Arbeitsweise
· Hohes Organisationsgeschick und analytisches Denkvermögen
· Kommunikationsstärke und sicheres Auftreten im internationalen Umfeld
· Deutsch auf Muttersprachniveau, Englisch verhandlungssicher
· Gültiger Führerschein Klasse B
Wir bieten
· Verantwortungsvolle Position mit großem Gestaltungsspielraum
· Strukturierte Einarbeitung und individuelle Weiterentwicklungsmöglichkeiten
· Firmenwagen sowie moderne IT-Ausstattung
· Flexible Arbeitsmodelle mit anteiliger Remote-Option
· Dynamisches, internationales Umfeld mit flachen Hierarchien
· Direkter Einfluss auf Markenentwicklung und Marktwachstum in der DACH-Region
Werden Sie Teil unseres Teams! Bitte senden Sie Ihre vollständigen Bewerbungsunterlagen – einschließlich Ihres frühestmöglichen Eintrittstermins, eines aktuellen Fotos sowie Ihrer Gehaltsvorstellung – an Frau Hilal FIL LAMY-CHAPPUIS unter hilal@julbo.fr.
Wichtig: Bitte verwenden Sie als Betreff ‘Sport Marketing Specialist Germany‘.
ANNEX
Projected travel schedule first year (No guarantee of completeness)
- April: kickoff and training stay and Julbo HQ France
- 29.04. - 03.05. Riva Bikefestival (ITA)
- 15. - 17.05. Rund um Köln
- 28. - 31.05. Bikefestival Willingen
- 08. - 10.06. SSM HQ France
- 18. - 20.06. Zugspitz Ultratrail Garmisch
- 02. - 05.07. Challenge Roth
- 09. - 12.07. Glemmride, Hinterglemm (AT)
- 23. - 26.07. GGUT, Kaprun (AT)
- 14. - 16.08. Cyclassics Hamburg
- 20. - 22.11. Alpinmesse Innsbruck (AT)
- 28. - 30.11. Bergwelten Skitouren Testival
- 24. - 26.01.2027 SAZ SnowTestival Kühtai (AT)
- Feb/March 2027 Freeride Testivals 3 to 4 Stops in AT ski resorts
This position is open to talent based in France or internationally.
Join a dynamic, international company where you will play a key role in enhancing our brand presence across retail environments and B2B trade shows. In this position, you will design impactful marketing materials, coordinate our external partners, and support our sales teams to ensure a consistent, creative, and evolving brand identity.
Founded in 1888 in the heart of the French eyewear industry, JULBO is driven by strong values: passion, collaboration, and high standards. We design innovative vision and protection solutions for outdoor enthusiasts, from the most demanding sports to everyday adventures.
Our ambition is to deliver ever-greater visual performance and protection, and to inspire everyone to fully embrace the outdoor experience.
Your main responsibilities will include:
- Developing a simple and creative approach to promote products and technologies at the point of sale.
- Managing the full range of in-store furniture and marketing materials.
- Creating and overseeing the production of marketing tools in line with new collection launches.
- Coordinating external partners for the installation of new brand corners at retailers and ensuring their regular updates.
- Acting as a key point of contact for the sales teams regarding window displays, bespoke visuals, and merchandising guidance.
- Ensuring the distribution of trade-marketing information to sales representatives and stores through the various communication channels.
- Organizing national and international B2B trade shows to ensure a consistent brand image across Europe and a high-quality presentation of new products.
- Managing the seasonal updates of the brand’s showrooms in Europe to highlight key products and messages.
- Working closely with the Marketing, R&D, Purchasing teams, and European sales forces.
Profile sought:
- Higher education in Communication or Marketing (Bachelor’s or Master’s degree).
- A first successful experience in trade marketing or visual merchandising, ideally within an international environment and at a company headquarters.
- Strong command of English, both spoken and written, with professional fluency.
Key soft skills:
- Strong organizational skills and attention to detail, essential for managing multiple projects simultaneously.
- Open-mindedness and strong interpersonal skills, supporting collaborative work and constructive project dynamics.
- Creativity and proactivity, with the ability to imagine and develop new tools that enhance our products and brand.
- A strong customer-oriented mindset, ensuring solutions that meet retail needs and market expectations.
Still unsure? Julbo is an authentic company experiencing strong international growth, with human-sized teams fully committed to designing the products of tomorrow. We offer a dynamic work environment built on trust and autonomy. Located in the heart of the Haut-Jura mountains, we operate in a truly outdoor setting while remaining closely connected to a global distribution network.
Location: Longchaumois (Jura, France), with the possibility of working from home one day per week.
Travel: Occasional trips within Europe.
Contract: Permanent position.
Salary: Based on experience.
To submit your application: Ms. Hilal Fil Lamy Chappuis: hilal@julbo.fr
Area : VE, PD, RO, PN, UD, GO, TS, MO, BO, FE, RA, FC, RI
KEY RESPONSIBILITIES
Combine your sporty mindset with business success. Your target: develop the current business activity in your region. After extensive training and product clinics you will be part of the Julbo-Family. Thanks to your committed, fast operating and flexible personality you will manage to open new doors and to link successfully customers to the brand. Your clients are sport stores and opticians. You will offer them a top professional coaching and support.
Together with your customers you will build a success story. Your sporty mindset, your sales talent and you winning spirit will make you successful.
The winner at Julbo: • Sporty, dynamic and ready for action • First successful sales record • Strong communication skills, target-oriented • Business education, good negotiation skills
The Julbo-Family: • Young, attractive and sporty company • Team spirit, pleasure at work and at achieving results are key points • Free space for entrepreneurial thinking and initiatives • Innovative Products for a dynamic market • Motivating financial package
SALARY :
27K€-30K€ euros annual fixed salary + 2% commission on TO invoiced + 5% evolution TO invoiced + MBO
Benefit: Home office, car, telephone, laptop
To apply : Anais.GUYON@julbo.fr
Location: Longchaumois, France (with flexibility for partial remote work)
Duration: 6 months minimum
Start Date: October 15th 2025
Languages: English (mandatory), German (preferred), French (If possible)
Travel: Occasional travel to Germany and/or the DACH region required
Compensation in accordance with the legal French framework for internships or apprenticeships, plus travel expenses covered.
About Julbo:
Julbo is a leading French eyewear brand with deep roots in outdoor sports, performance, and adventure. With strong momentum in international markets, we are looking for a motivated intern to help strengthen our marketing presence and support the sales team in the German-speaking markets.
Mission – What will you do?
You will act as the link between our field sales representatives in Germany and the Julbo marketing team. Your mission will be to better connect marketing tools with local sales needs and ensure that our brand is properly represented on the ground.
Your key objectives:
Analyze the German-speaking markets and collect feedback from the sales team
- Build and adapt marketing strategies and tools based on local needs
- Coordinate and implement trade marketing tools: POS materials, window displays, training supports, events
- Update and localize communication assets in German
- Support the reps with better marketing execution at events and in stores
- Identify communication levers that are effective for the German-speaking audience
- Help understand why Julbo’s current marketing tools are underused in the DACH market and propose improvements
- Bridge the gap between Sales needs and Marketing tools
Field visits:
You will travel to Germany (and possibly Austria or Switzerland) for store visits, trade shows, or events, in order to:
- Observe the field reality
- Gather direct feedback from reps and retailers
- Assist with event setup and brand presence
- Ensure proper use of marketing tools and collect improvement ideas
Tasks include:
- Collect POS material orders from DE clients (possibly for 2026)
- Coordinate production and delivery of the POP and POS materials
- Maintain and update the local event calendar
- Build a list of DACH athletes and manage their presence on julbo.com
- Collect content from athletes and ensure publication online
- Follow up on orders for Snowboard Germany and SwissSki (Oct)
- Handle incoming sponsorship requests from the DACH region
- Assist with content management and marketing exposure of DACH athletes
- Support reps in building better-quality stands at events
- Help coordinate trade show logistics in Germany from product preparation ot booth set-up and dismantle
- Assist reps with their marketing activation
- Collaborate with graphics designers for window display installations
- Help define and implement the emailing strategy in German Support B2B emailing offer/animation
- Assist in defining trade marketing needs and producing relevant tools
- Build sales support tools (training, flyers, sales arguments, product presentations) Create Sales arguments for key products semgents and key accounts ready to use by sale
- Identify communication opportunities to strengthen Julbo's presence in the region
- Share market norms not filled yet by Julbo
- Start local communities activation and partnership in Cycling and Moutain sports (Bavaria)
- Build a network of influence in Cycling to spread Julbo brand presence
- Strenghten Julbo's presence among top athletes
- Create/adapt german tutorial video and content to appeal to local market
Profile:
- Fluent in English (mandatory)
- Good command of German (preferred or native)
- Interested in both sports marketing and trade marketing
- Organized, proactive, and comfortable working with various stakeholders
- Willingness to travel within the DACH region
- Passion for sports and the outdoor world is a big plus
- Basic graphic design, content management, or CRM/emailing tools are a bonus
Why join Julbo?
- Be part of an international, passionate, and growing brand
- Work at the heart of the French Jura Mountains – with direct access to outdoor sports
- Gain 360° marketing experience: strategy, execution, athlete content, events, and retail
- Autonomy and responsibility from day one
- Opportunity to travel and work directly with the field teams
How to apply?
Interested in joining the Julbo adventure this winter? Send your CV and cover letter to:
